Synaptic Spark Factory
We specialize in designing bespoke tests for measuring and screening psychological and behavioural traits. The tests are devised to explore and identify the ‘hidden’ motivations behind individual, team or organizational behaviour.
Each test that we produce using our proprietary image-profiler-technology is unique. We co-create each product with the client and develop the final version of each test by working through a development process that leads from blue-print to prototype.
Our ‘Image-Profilers’ © are underpinned by established psychological theory and sound psychometric practice. The Profiler-engines are accessed online, and their interactive nature encourages participant spontaneity, engagement and a higher overall response rate.
Peter Drucker (2008)1 firmly believed that:
Management is doing things right; leadership is doing the right things.
Let us help you achieve this virtuous state in your business… our expertise and toolkit can support your leadership skills and guide you through the “Sargasso-sea of decision making”.
Meanwhile, a tougher legal framework, similar to that already existing in the USA, with Company Directors having to accept criminal liability for unlawful activity by rogue employees is probably on its way…
1Drucker, Peter F., (2008). The Five Most Important Questions You Will Ever Ask About Your Organization, Jossey-Bass, San Francisco.
Spark Factory has a small consulting-team of Behavioural Psychologists and Web-engine Programmers. We work closely with clients to develop different tests, designed to uncover those hidden drivers of organizational behaviour, which are usually neglected by traditional research methods such as questionnaire surveys.
All our work is guided by the quality and ethical standards set out by the British Psychological Society. Above all, we strongly believe that without integrity there is no value.
Here are some examples of corporate crises brought about by dodgy decision making; all of them costly and doing long-term harm to brand reputation and value; a process we have called “Brand-wreck-ignition” ©
These businesses are now candidates for ‘crisis management’; a panicky-strategy attempting to shut-the-door after the horse has bolted.
Far better to have a strong ethical culture in place NOW!
We are offering support and guidance for strategic way-finding via our online screening and survey engines. Businesses can act now to avoid ‘Brand Wreckignition’ and also pre-empt the legal requirements anticipated to be included in any future corporate responsibility codes of conduct.
Please consider our unique online screening and survey tools (Image-pro ©), and contact us for further information and/or presentation arrangements. We look forward to hearing from you.
These tests can be used at various levels of analysis for Screening, Succession Planning and Cultural Value Alignment.